What good is a website that makes a bad first impression?  Make sure your website is a business asset and not a business liability.  Attention spans are very short on the internet and statistics show that your average user spends no more than 1 minute on a single web site page, so it is crucial that your web site delivers your message and makes an impact - quickly. 

Clean up your website for a fresh look !

• did not ask you about your business

• did not ask you any questions about your Search Engine Marketing and Optimization programs

• began the new design without discussing with you the goal of your website

• began the new design without discussing with you who your target audience is

• put visual impact ahead of the usability of the web site

• used a Splash entry page (Search Engines cannot normally ‘see’ Splash pages. This is a dated feature that tends to put off site visitors – who will often simply leave the page (and the website) before it has had a chance to load)

• recommends your entire site be in Flash (Search Engines cannot ‘see’ Flash pages)

• recommends putting your site in Frames (Search Engines have great difficulty ‘seeing’ Frames pages – there are workarounds for using Frames but they are a costly retro-fit. A good designer will recommend using tables, <div> codes, or CSS rather than Frames if you have your heart set on a Frames look

• does not realize that the <title>, <meta name="description">, and <meta name="keywords"> tags should be different on every page

Look out for these common pitfalls - they can make a BIG difference.